Hot Stamp Decoration for Automotive Products

Is it possible to apply hot stamp decoration on automotive parts?

It is absolutely possible to apply hot stamp decoration on automotive parts. In fact, hot stamp equipment is frequently used to decoration a wide range of automotive parts on both the inside and outside

What is unique or special about decorating automotive products and components?

Like in most markets, automotive brands and their suppliers require repeatable, high quality decoration. Due to the nature of the automotive industry this decoration often requires the use of challenging foils and difficult substrates. Automotive brands and their suppliers require a high level of efficiency which embraces everything from quick changeovers to reduced scrap. Finally, given the required lifespan of automotive parts and requirements, decoration needs to be highly durable.

What is hot stamp decoration?  

Hot Stamping (which is sometimes referred to as foil stamping) is a dry product decoration process. After a product it is molded, it comes to a decoration station. Pressure and temperature are used (via a stamping die and mold) to release pigment foil from a film onto the part creating durable decoration.

How is hot stamp decoration used in the automotive industry?

Hot stamp decoration is found in car interiors, exteriors and under hood. Because parts to be decorated encompass a large variety of different substrates, shapes and performance challenges (like exposure to high temperature) – each unique application requires a tailored approach for hot stamp success.

What types of information are often applied to automotive parts?

Branding, decorative updates, notification, safety instruction and indicator markings are applied with hot stamp equipment on various automotive parts.

What kind of experience does United Silicone have with hot stamp for automotive products?

For over 40 years, leading automotive brands have trusted United Silicone hot stamp technology for reliable, repeatable product marking.  

We have a deep understanding of the common pain points, industry requirements and durability challenges faced by automotive brands and their suppliers.

We know how to design systems for simplified changeover and low scrap that provide consistent decoration even with the challenging foils or substrates often required for automotive applications.

Car Interior

There are many interior automotive components well-suited to hot stamp decoration including:

• carpets or mats
• air bag logo debossing panels
• dash clusters
• trunk latches

Dashboard Components

It is possible to apply Metallic or Chrome decorative upgrades to dashboard components. United Silicone has deep expertise in dashboard decoration- particularly as it relates to:
— custom tooling sets (nesting fixtures and contoured dies) to simplify the hot stamping of complex contours that automotive dashboards require.
–expertise working with challenging foils in order reduce scrap & streamline changeovers

Car Exterior

Exterior automotive part decoration requirements vary widely from application to application. United Silicone has expertise in high tonnage systems for rubber decoration as well as standard and customized systems for:

• grills
• emblems
• tires
• mud flaps
• exterior trim

Under Hood Parts

United Silicones configurations and size options allow for optimal foil application on:

• engine cover and belts
• battery housings
• fill caps.

The tooling sets we provide simplify changeovers and reduce set up time while providing consistent decoration on high temperature plastics.

What specific hot stamp machines, supplies and services does United Silicone supply for automotive decoration?

United Silicone is truly a one-stop-shop for hot stamp decoration on automotive products. We have specialized equipment, supplies and services designed specifically for this market. We are experts at designing customized tooling for automotive applications. Our highly specialized tooling and nesting fixtures allow for easier set up and greatly simplified changeovers.

Would you like to know more?

Please get in touch. We would love to hear from you.